Andrey Rublev announced the launch of his clothing brand 'Rublo' on Monday to promote the messages of kindness and equality which are important to him.
The launch was accompanied by a very interesting backstory to the whole thing as Rublev explained it during the launch on multiple social media platforms. The launch had a promotional video that featured Rublev with the caption on Instagram reading:
"Here is a doze of migraine to your heads. I know Im depressive and always have been thinking about life and death for too much, but before my days will end I will keep fighting for what I believe, what I love and who I love. We been working on something important and close to me. And we would like to share with you something that can be bigger then just a brand, something that can help people, planet."
His post on Twitter said:
"The Rublo Team stands for what we believe will make our planet a better place: Equality, Kindness, and Hope."