Holger Rune has launched a personal online store in collaboration with his sister, Alma Rune, aiming to bring fans closer to his journey and his racket. The shop will sell signed items and unique products from his training sessions and travels while he competes on the ATP Tour.
The Dane competed last week at the Queen's Club Championships, reaching the quarterfinals after defeating Christopher O'Connell and Mackenzie McDonald, before falling to Roberto Bautista Agut. This was his only preparatory tournament before Wimbledon.
As he prepares to return to the third Grand Slam of the year—where he reached the fourth round last season—Rune announced the launch of a virtual store in conjunction with his sister Alma Rune. "I’ve been working behind the scenes with my sister Alma to create a space where you can get closer to my world," he wrote.
"To everyone who follows my journey, watches my matches, sends messages, and supports me – this is for you. Your support means everything. Launching this shop is my way of sharing a bit more of my journey with you."
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"You’ll find personally signed gear – from books, rackets, and posters to tees, caps, and more. It’s also a creative space where I’ll be sharing unique products in the future that I use in practice, during matches, and off the court. Thanks for being part of the journey."
I’ve been working behind the scenes with my sister Alma to create a space where you can get closer to my world.
— Holger Rune (@holgerrune2003) June 22, 2025
To everyone who follows my journey, watches my matches, sends messages, and supports me – this is for you. Your support means everything. Launching this shop is my way…
Cristhián AvilaTennis Journalist
Cristhián Ávila is a tennis journalist based in Santiago, Chile, and has been part of the TennisUpToDate team since early 2023. He covers the ATP and WTA Tours as well as all four Grand Slams, producing breaking news, match reports, analysis, and regular liveblogs from major tournaments.
His reporting combines statistical analysis with clear explanation, helping readers understand tactical developments, player form, and broader storylines across the tour. Working fluently in both Spanish and English, Cristhián collaborates with an international editorial team and contributes to comprehensive global coverage. As part of his work, he has conducted interviews and media interactions with leading figures in the sport, including Caroline Wozniacki and John McEnroe.
In his journalism, Cristhián places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available. His coverage is grounded in research, context, and direct engagement with professional tennis.
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