Our Leadership and Editorial Team

TennisUpToDate.com is an independent tennis news platform published by Assendelft Media B.V., covering the ATP and WTA Tours with daily reporting, match reports, previews, results, and analysis. Our newsroom is built around editorial oversight, specialist contributors, and consistent coverage of the sport throughout the season. This page introduces the leadership and editorial team responsible for upholding our standards and delivering trusted tennis journalism.

The leadership team works closely with editors and journalists to ensure accurate, timely, and independent tennis coverage.

Henno Lubbers is CEO of Assendelft Media B.V., the independent publisher behind TennisUpToDate.com and a portfolio of international sports news platforms. He leads the company’s strategy and operations, working closely with editorial and commercial teams to support daily journalism at scale.

His focus is building newsroom structures that help teams publish quickly and consistently without compromising standards. He is also involved in recruitment and partnerships, helping TennisUpToDate.com grow as a reliable destination for tennis news, match reports, previews, and analysis.

Samuel Gill is Editor-in-Chief at TennisUpToDate.com, leading the platform’s daily editorial output across the ATP and WTA Tours. He oversees news coverage, match reporting, previews, and feature content, ensuring accuracy, speed, and consistency across the site.

Working closely with journalists and contributors, he sets the editorial agenda and maintains publishing standards throughout the season. His role bridges real-time reporting with long-term content planning, helping TennisUpToDate.com deliver reliable and up-to-date tennis coverage to a global audience.

Andre Liliomos is Sales Manager at TennisUpToDate.com, leading commercial partnerships across the platform. He works with brands, agencies, and internal teams on advertising and sponsorship opportunities that support the site’s continued growth.

His role includes identifying opportunities, managing negotiations, and maintaining long-term partner relationships. He focuses on building sustainable commercial collaborations while respecting the credibility and independence of the editorial product.

Pascal Michiels oversees search strategy and content performance at TennisUpToDate.com, working across editorial, technical, and data-driven processes. His role goes beyond SEO, focusing on content structure, discoverability, and long-term editorial growth.

He works closely with editors and journalists to ensure stories are optimised for reach and clarity while maintaining editorial standards. His responsibilities include search visibility, performance analysis, and aligning content strategy with audience demand.

Our journalists cover the ATP and WTA Tours year-round, delivering daily news, match reports, previews, and analysis.

Cristhián Avila is a Tennis Journalist at TennisUpToDate.com, covering the ATP and WTA Tours with daily reporting on tournaments, match results, rankings, and player developments. He follows the professional tennis circuit throughout the season, reporting on all Grand Slam events and tour-level competitions.

His work focuses on accurate match coverage, structured previews, and timely news updates, ensuring readers stay informed on key storylines across the sport. Working within the editorial team, he contributes consistent and reliable reporting in line with the publication’s editorial standards.

All articles by Cristhián Avila are published under his author profile on TennisUpToDate.com.

Lucas Michael is a sports journalist at TennisUpToDate.com and DartsNews.com, covering professional tennis across the ATP and WTA Tours. Based in Cambridge, UK, he contributes match reports, liveblogs, analysis, and tournament coverage throughout the season.

He is a key contributor to live tennis reporting, covering Grand Slam events and major tour tournaments with a focus on clear analysis and accurate context around results and wider tour developments.

All articles by Lucas Michael are published under his author profile on TennisUpToDate.com.