Carlos Alcaraz inks tenth endorsement deal following run to Wimbledon final as popularity skyrockets

After an incredible performance at the 2025 Wimbledon Championships that saw him fall short in the final, Carlos Alcaraz will have a reason to smile again as the Spaniard has bagged another sponsorship deal, the tenth of his career.

The two-time defending champion was hoping to retain his title and make it a hat-trick of SW19 trophies. However, World No.1 Jannik Sinner proved to be too much for Alcaraz, avenging his Roland Garros final loss as the Italian prevailed in four sets in the SW19 final on Sunday.

Despite failing to defend his title, Alcaraz's popularity and marketability continue to soar. The 22-year old penned a new sponsorship deal with Danone’s high protein brand GetPRO. The deal is a multi-year partnership, and will see Alcaraz play the role of Chief Progress Officer.

"As an athlete, I know how important it is to keep growing, no matter what you’ve already achieved," said Alcaraz in a released statement. “Progress is personal - it’s about learning, improving, and pushing yourself forward, whether that means chasing a championship or just getting a little better each day.
“I’m excited to work with GetPRO high protein to inspire others to unlock their own potential day after day and embrace their own journey. Because everyone, including myself, is a work in progress."

This will be Alcaraz's second brand endorsement during the 2025 grass court season, as the Spaniard recently joined former Grand Slam champion and British tennis star Emma Raducanu as a global brand ambassador for Evian water.

The World No.2 already has endorsement deals with eight other companies, including clothing giants Nike, underwear brand Calvin Klein and fashion designers Louis Vuitton. His net worth currently sits at £31.5m, and the Spaniard was the highest -paid tennis player during the 2024 season, according to Forbes Magazine.