The 2021 Wimbledon finalist is the tennis player who most engages with his Instagram followers ahead of players like Medvedev or Federer.
Matteo Berrettini has been a top 10 regular since October 2019 yet, there’s another ranking where gossip is way more important than victories and injuries. It's the Instagram engagements ranking where Berretini emerged first amongst the tennis elite in front of Medvedev and Federer. Berrettini is reported to be the tennis player with the highest engagement rate (ER) in the world, which means he has racked up more likes, comments, saves and direct messages from his Instagram followers than any of his tennis peers.
This doesn’t mean that he has the highest follower count, but that he enjoys the highest engagement rate, which is the ratio between interactions and total number of followers. Rumours that Matteo Berrettini and Ajla Tomljanovich, one of the most famous tennis couples, might be splitting up are likely to have given a boost to his popularity. He has also featured in TV shows, such as Sanremo Music Festival and Masterchef. Thus, likes are soaring and sponsors, such as Boss, have been rushing to partner with him.
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