Bouchard and Auger-Aliassime share delight at new initiative to help introduce tennis to Canadian Youth

Eugenie Bouchard and Felix Auger-Aliassime praised the "Rogers First Set," an initiative aimed at encouraging tennis among young Canadians.

The Canadian tennis stars expressed their enthusiasm for this new program developed by Tennis Canada in collaboration with the communications company Rogers. The project's main goal is to introduce tennis to young players in various communities across the country.

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The initiative aims to provide young Canadians with opportunities to learn the fundamental and essential techniques of tennis in a safe and inclusive environment. Tennis Canada showcased the program through its social media channels, highlighting the efforts to promote and support the sport among the youth in the nation.

"Introducing 👉 @Rogers First Set! This game-changing national program will introduce Canadian youth to the sport of tennis," the caption read.

"Designed to inspire communities across Canada to try and learn fundamental tennis skills in a fun, welcoming, and safe environment, Rogers First Set will simplify the pathway for youth tennis and make it more accessible 👏," it said.

The Canadian tennis player, Eugenie Bouchard, shared the announcement on her Instagram story and praised the news for tennis in her country.

“Exciting news for canadian tennis #TeamRogers,” she wrote.

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The world No. 12, Felix Auger-Aliassime, who is currently the highest-ranked Canadian player, also expressed his enthusiasm for the program.

"Great program to help grow the game back home #TeamRogers," he said.

Vice-President of Participation and Partnerships at Tennis Canada, Eva Havaris, emphasized the importance of the initiative:

"Tennis is a sport that you can enjoy for your whole life and we are eager to make it more available for young people and to welcome new families to tennis in a way that is enjoyable, secure, and inclusive for everyone," she said.

"Our next step is to use the opportunity of our world-class National Bank Open presented by Rogers events in Toronto and Montreal to raise awareness and interest before we launch the program nationally in 2024," Havaris concluded.

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