Video: Emma Raducanu embraces imperfection in new Nike commercial

After rising to fame following her stunning US Open title run last year, Emma Raducanu has been featured in various advertisements, with Nike being the latest to collaborate with the British tennis sensation.

The 19-year old was part of Nike’s latest ‘What Are You Working on’ film in her hometown of Bromley. She returned to the tennis courts of her childhood and the Canada Heights Motocross track in Kent, where she went motocross and go-kart racing.

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In the advert, Raducanu talks about her mentality as a kid saying “I was such a little perfectionist. I’d go crazy if I didn’t like hit the balls in the right place. But I’ve definitely grown and learnt that perfection is not a destination.

“I actually really like those moments of escape. Nothing else really matters. That moment before the ball bounces. You have no idea what’s going to happen. You know what like whatever happens, happens."

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The World No.11 is in a race against time to be fully fit ahead of her home Grand Slam, Wimbledon. This will be the first appearance at the All England Club for Raducanu following her success at Flushing Meadows last September.