"Rally the World": WTA unveils bold new brand to shape the future of women’s tennis
WTA
The WTA announced major changes a few days ago, but without providing details. This Thursday, they unveiled a new brand identity for a new era, designed by players, fans, and partners from around the world, aiming to increase the impact of women’s tennis.
In homage to the organization’s history, the brand now redefines the WTA’s mission to shape its future. Under the banner of "Rally the World," the WTA intends to captivate fans, forge new heroes, inspire the next generation, and leave a legacy through the power of tennis.
WTA sets its sights on the future
As part of the brand launch campaign, some of the WTA's top players share their personal stories about what drives them in their own mission to Rally the World, reinforcing that the WTA is both a sporting stage and a showcase of greatness.
WTA Ventures, the commercial division of the WTA, developed the new brand identity as part of its strategy to boost the growth of professional women’s tennis. It has been revealed that players, fans, and partners contributed to increasing engagement and driving long-term value. The WTA is in a strong position as it grows its impact in the world of sports and entertainment.
In the 2024 season, attendance at WTA Tour events rose by 15%, WTA social media followers grew by 25%, and global accumulated viewership increased by 10%, reaching a record 1.1 billion across TV and streaming platforms.
It’s also worth noting that 11 of the top 20 highest-earning female athletes are tennis players. In fact, 6 of the top 7 are WTA stars, led by Coco Gauff, who earned over $4.5 million in prize money and surpassed $30 million in sponsor earnings in 2024. The top 7 includes: Iga Swiatek (No. 3), Zheng Qinwen (No. 4), Aryna Sabalenka (No. 5), Naomi Osaka (No. 6), and Emma Raducanu (No. 7).
Welcome to the new era of the WTA.
— wta (@WTA) February 27, 2025
Where legends are made, and the world is watching. #WTARallyTheWorld pic.twitter.com/036495nGzs
The WTA Tour is distributing a record-breaking $221 million in prizes this season. At the heart of this commitment is the work of the WTA Foundation to inspire the next generation of women by supporting communities worldwide in advocating for women’s health and empowerment.
The new brand identity is being launched across all WTA platforms, with a new green logo. Starting on March 2, with the beginning of Indian Wells, the new brand will be expanded across TV broadcast graphics and branding at Hologic WTA Tour events throughout the 2025 season.
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