Djokovic sponsorship deal in doubt as Venus Williams becomes new face of franchise

Novak Djokovic could see his partnership with clothing giants Lacoste come to an end, as the company recently announced a new multimillion dollar deal with WTA legend Venus Williams.

The Serbian signed a multi-year deal with the Troyes-based manufacturer in 2017 after ending his deal with Japanese supplier Uniqlo. The deal has seen him earn millions in revenue for sporting the famous crocodile on his shirt, all the while picking up multiple Grand Slams over the last five years.

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However news broke earlier this week that Venus Williams - who has won seven Grand Slams in an illustrious career - had secured a similar deal with Lacoste. And that could spell bad news for Djokovic, who may see his deal come to an end over vaccination issues despite gaining an extended contract until 2025 just seven months ago.

It was reported that Djokovic's deal is worth around £6.8million per year. However, they report that the Belgrade-born icon's stance on vaccination could see the sponsorship cease to exist.