Taylor Fritz took part in the Netflix Series Break Point and it's reflected nicely on his social media following as it increased quite a bit compared to the other players.
Fritz wasn't that well known to most people outside of tennis but being an American there was always potential to develop a huge following. He's one of the leaders of this new generation of American players with his career improving dramatically in the past year. It's why he was featured in Break point and it increased his social media following by 13 %.
The next four players in the ranking of most social media presence increase are Maria Sakkari, Paula Badosa, Ajla Tomljanovic. Up next is Casper Ruud, Matteo Berrettini, Ons Jabeur, Felix Auger-Aliassime with Nick Kyrgios last.Check out the graph below.