Holger Rune launches online shop with smashed racquet available for $7,000, pledges charity support

Holger Rune is one of those players who divides opinions. Many believe he is too good to fail for long, whereas others think that he is wasting his talent. Away from all that, Rune has given his fans a reason to be excited about. The 22-year-old launched an online shop full of kits and racquets. That equipment is also signed and verified for authenticity.

In the shop, Holger’s posters are available, along with cards and children’s books. There is a smashed racquet available for $7,000 as well. Holger. In a post on his X account, he announced the opening of an online outlet and expressed his gratitude for the support he received from fans and his loved ones.

“To everyone who follows my journey, watches my matches, sends messages, and supports me—this is for you,” he wrote. “Your support means everything. Launching this shop is my way of sharing a bit more of my journey with you. You’ll find personally signed gear—from books, rackets, and posters to tees, caps, and more. It’s also a creative space where I’ll be sharing unique products in the future that I use in practice, during matches, and off the court. Thanks for being part of the journey.”

Rune was quoted in a report by Tennis.com, where he explained that part of the income received from the online shop would be donated to charity. He also revealed that his sister would be handling the business.

“We’ll be selling a number of different things, including personal items that have meant a lot to me so far in my career. Now I hope that others can benefit from them,” Rune said in a statement. Part of the profits will go to various charity projects that have a special place in my heart—including Børns Vilkår, for which I am a proud ambassador.”

On the court, Rune has featured in 35 matches this year, winning 22 and suffering defeat on 13 occasions. His most recent outing was at the Queen’s Club Championship where he was knocked out after losing to Spain’s Roberto Bautista Agut in the quarterfinals with a score of 7-6, 6-7, 6-2.