"Iga and Ben represent the next generation of world-class talent": Federer comments after Swiatek and Shelton sign to On Running branded backed by legendary Swiss ace

Federer-back On Running has signed its first two athletes as Swiatek and Ben Shelton signed deals with the brand to wear their stuff head to toe.

Both were set to debut their new uniforms at the Miami Open however only Shelton was able to do so. Swiatek withdrew before the event though she did wear it in a few photoshoots and it looked really good. Shelton wore his uniform to the court and it looked really good. The brand has been rapidly growing ever since Federer came on board in n2019 and started investing in the company.

He designed a special shoe under the brand which became an instant classic and even released a statement following the signing of those players. He said:

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"Iga and Ben represent the next generation of world-class talent. Both players demonstrate On's competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family."