Novak and Jelena Djokovic start Season of Giving

Besides being a great tennis player, Novak Djokovic proves that he's a great person by giving back to the most vulnerable.

The Serbian and his wife run the Novak Djokovic Foundation which started the 'Season of Giving'. Novak and Jelena want to raise at least 100,000€ to help opening a preschool in two little Serbia villages.

“Considering the current pandemic situation, this year we primarily focused on healthcare, and with our donations, tried to assist the healthcare institutions in Serbia,” Novak and Jelena said in a statement. “However, our primary goal is still to invest into children and their future.”

“Our country is full of real little gems, but unfortunately, in smaller places, they often cannot develop their full potential because they do not have access to early education,” Novak and Jelena said. “This year has further demonstrated how important it is for children to attend preschool, particularly in a situation when parents are forced to work from home, and are not able to adequately dedicate their time to children.

“However, it should not be forgotten that there are still those who are not able to go to preschool even in normal circumstances. So this year, the goal is to open new preschools in Vajska and Ljubis villages, which will accommodate a total of 105 children. Each of these places has its own story, and we want to tell it to the whole world, with the help of those who believe in our mission. That is why we have decided to double every donation you make this year again.”