Novak Djokovic launches eye-watering priced watch containing parts of Serbian's tennis gear from key matches

Novak Djokovic has unveiled a limited edition watch in collaboration with luxury watchmaker Hublot. The Big Bang Unico model is worth $52,700 and is made of material grinded from his tennis gear from key matches in his career.

Djokovic signed as a brand ambassador for the brand ahead of the 2021 US Open. He joined the likes of Pelé, Kylian Mbappe´ and Usian Bolt to be associated with them. They stuck by him during his COVID vaccination saga back in 2022.

It includes more than 25 Head rackets and 30 Lacoste polo shirts worn by him on-court. The rackets and shirts have been crushed into a speckled composite that encases the timepiece. He was involved in the design process and it now weighs less than a tennis ball.

He is known for wearing luxury watches including a Hublot Spirit of Big Bang All Black Pave 42mm crowned with 50 diamonds to collect the Laureus World Sportsman of the Year.

“To me, that is the true beauty of having a master timepiece on your wrist — when the time softly nudges you and doesn’t burden you by its weight,” he said as per wwd.com. “When we designed [this watch], we took quite some time to make it reflect that.”

“Not to be too philosophical, but I can compare my relationship with time with the values of watchmakers. It is all about craftsmanship,” he added. “Once I mastered my craft and established myself on and off the court as a top competitor, I realized that I also mastered the time.”

“To reach where I am today, it has required extensive work both physically and most importantly, mentally,” he said. “This new watch is an extension of this mindset and represents key moments from my 2023 season, a landmark year in my career. It is a symbol of every game, every moment.”