"Sometimes it gets a bit too real" - Holger Rune condemns spreading of false information by parody social media accounts
ATP
The advent of social media has given fans quick access to information regarding their favorite celebrities and athletes. However, some social media accounts specialize in spreading fake information, and they have been called out by Danish tennis star, Holger Rune.
The former World No.4 is currently competing at the 2025 Cincinnati Open, where he is the seventh seed. After defeating American Alex Michelsen in his third round match, Rune will face another American when he takes on Frances Tiafoe for a spot in the quarterfinals.
Like several other individuals in the public spotlight, Rune has had his fair share of encounters with the negative side of social media. Late last month, some parody social media accounts published fake screenshots which were supposed to be direct messages from Rune's mother and manager, Aneke.
Rune would publicly denounce these messages. The 22-year old would label the screenshots as "fake info" and urge fans to report any so-called messages in the future.
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The internet cannot be controlled, admits Rune
“Please do report accounts faking like this,” Rune wrote to fans on Twitter at the time.
Following his second round win over Roman Safiullin on Saturday, Rune would express his thoughts on fake social medai accounts.
“I like jokes, I like fun, all of this,” clarified the Gentofte native. “But sometimes it gets a bit too real in a way—even though it’s fake. That’s when I don’t think it’s necessary. Obviously, it’s tough to control the whole internet!
I think some posts where it looks too real even though it’s super fake, those are not nice. It’s a little bit provocative, as well, but I suppose everyone can do what they want."
I think some posts where it looks too real even though it’s super fake, those are not nice. It’s a little bit provocative, as well, but I suppose everyone can do what they want."
Although several of these posts by parody accounts are too absurd to be legitimate, a few toe the line between reality and fabrication. These often copy the style of a real newspaper article, complete with a quote and accompanying image of the said player. However, they lack a link to the original source, which tends to give them away.
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50 - Holger Rune (22y 100d) is both the youngest Scandinavian and just the fourth player born since 2000 to achieve 50 ATP Masters 1000 match wins after Jannik Sinner, Carlos Alcaraz and Felix Auger Aliassime. Milestone.#CincyTennis | @CincyTennis @atptour @ATPMediaInfo pic.twitter.com/kBA18h1Fm2
— OptaAce (@OptaAce) August 9, 2025
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
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