Tennis needs better marketing, warns Nick Kyrgios

Australia’s Nick Kyrgios believes that tennis as a sport should do a better job at marketing. The 29-year-old is often regarded as one of the most outspoken players currently playing in tennis.

Kyrgios was recently quoted in a report in which he talked in detail about the future of sports. The former world number 10 believes that tennis as a sport should do a better job. The Canberra-born tennis player also believes that tennis will suffer once all the ‘Big Three’, including Switzerland’s Roger Federer, Spain’s Rafael Nadal, and Serbia’s Novak Djokovic, finally call it quits.

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“Tennis needs to do such a better job or marketing our sport,” he said. “There are tournaments every single week of the year. If you look at the EPL or the NBA, the crowds are always packed. Whereas tennis you could watch an event thst is on this week and you could tune into the stadium and it could be half full. With the Grand Slams it will always be relevant. Wimbledon is the holy grail of sport for me. With those four Grand Slams it will be incredibly hard for tennis to die off. But with the marketing and the players that we have had, you would have seen Federer, Nadal, Djokovic and Murray. These guys are legends of our sport who have carried our sport for 30 years. Once those guys go, it’s going to take a big hit I think.”

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Out of the ‘Big Three, Federer retired from the sport in 2022 whereas Nadal recently announced that he would retire from professional tennis after the Davis Cup later this year. Only Djokovic has announced time and again that he is not considering retirement anytime soon. Kyrgios is currently spending time on the sidelines. He has been out of action for nearly two years after suffering a serious back injury back in 2022. Since then, he has missed eight Grand Slams.