The Wimbledon Effect: Alcaraz sees huge boom in social media numbers after Djokovic title win

Spain’s Carlos Alcaraz has seen a huge boom in his social media following after his recent triumph at Wimbledon 2023.

The 20-year-old defeated Serbia’s Novak Djokovic in the final of the third Grand Slam of the year in a five-set thriller with a score of 1–6, 7–6(8–6), 6–1, 3–6, 6–4 on Sunday.

That result has an instant impact on Alcaraz’s Instagram account where it witnessed an increase of more than 1 million followers in the next 48 hours, thus making him the fourth most followed active tennis player on the app after Spain’s Rafael Nadal, Djokovic and Australia’s Nick Kyrgios.

The result was indeed a special one considering that before this year, the current world number one never played in the quarterfinal or beyond in the competition.

His best outing before this year came in 2022 where he was knocked out from the fourth round after suffering a defeat against Italy’s Jannik Sinner with a score of 6-1, 6-4, 6-7, 6-3.

On the other hand, the defeat ended Djokovic’s dream run of 34 victories in the competition during which he won four back-to-back titles.

Before Sunday, his last defeat was in the 2017 edition of the tournament where he was forced to retire from the quarterfinal clash because of an arm injury.