A lifelong tennis follower since the iconic Borg–McEnroe Wimbledon final, he combines analytical expertise with a deep understanding of the sport’s competitive landscape.
Brussels-based, he earned a degree in Business Engineering from the Free University of Brussels and began his career in Media Analysis at Report International, working with global brands including Mercedes, BMW, Ford Europe and Olympic City Bids. He later led an international team of more than twenty aspiring journalists, gaining hands-on experience in editorial coordination and media performance evaluation.
Over the following decade, he worked as an independent Business IT consultant, including long-term assignments with GlaxoSmithKline, before transitioning into education, teaching teenagers with Autism Spectrum Disorder.
At TennisUpToDate, he serves as SEO & Social Media Manager, working closely with CEO Henno Lubbers and Head Editor Samuel Gill to strengthen editorial visibility, data strategy and audience growth. He also contributes to content development and builds data-informed match-scenario models to support internal analysis and editorial context.
He remains driven by accurate reporting and responsible sports journalism, supporting clear standards for sourcing and ensuring content is updated when new, verified information becomes available.