Congrats to @AndreAgassi and @andyroddick for today's big win at the Pickleball Slam & to @JohnMcEnroe & @MichaelChang89 for taking it down to the wire! Big thanks @HardRockHolly for hosting the event and @espn for the broadcast! Can’t wait for the sequel! #ThePickleballSlam
Pickleball Slam officially beats MLB, NBA and NHL in TV ratings showing appeal of fledgling sport
OtherWednesday, 05 April 2023 at 18:00
The recent Pickleball Slam had the intrigue of having legends involved in John McEnroe, Michael Chang, Andy Roddick and Andre Agassi, but would that translate to interest and all important ratings?
Yes it has. In figures confirmed by Yahoo News, ESPN's coverage beat the likes of MLB, NBA and NHL. While it may not last or may improve, it is a good sign for the fledgling sport.
It garnered an impressive viewership of 237,000 adults under the age of 50 and outperformed 13 MLB games, 7 NBA and five NHL games as well as international football (soccer) matches including from Premier League and MLS.
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