The recent
Pickleball Slam had the intrigue of having legends involved in
John McEnroe, Michael Chang,
Andy Roddick and
Andre Agassi, but would that translate to interest and all important ratings?
Yes it has. In figures confirmed by Yahoo News, ESPN's coverage beat the likes of MLB, NBA and NHL. While it may not last or may improve, it is a good sign for the fledgling sport.
It garnered an impressive viewership of 237,000 adults under the age of 50 and outperformed 13 MLB games, 7 NBA and five NHL games as well as international football (soccer) matches including from Premier League and MLS.