Coco Gauff to begin collaboration with Tom Brady-founded Religion of Sports creative agency

American tennis prodigy Coco Gauff adds another venture to her business portfolio as it was announced the former US Open champion has joined Religion of Sports for a new production and branded content partnership.

The creative agency, founded by NFL legends Tom Brady and Michael Strahan, will work with Gauff's own media company, IROC. The deal will see both parties work together to produce projects centered around the lives of athletes.

The collaboration will feature a wide range of content, ranging from scripted to unscripted stories. Additionally, IROC will take the lead on new storytelling for diverse athletes, using their collaboration with ROS to increase their opportunities within the sports media landscape.

"Storytelling has always been my way of connecting — sharing who I am beyond wins and losses,” said Gauff in a released statement. “With IROC, my family and I set out to amplify underrepresented voices and merge my passion for storytelling with brand partnerships. Teaming up with ROS, who’ve brought so many athletes’ stories to life, lets us dream bigger and make those stories resonate."

Gauff and IROC also will work with Religion of Sports creative executives Victor Buhler, Chelsea Marotta, and Jonathan Schaerf. The creative agency already has multiple released projects under its belt, such as “Tom vs Time” on Facebook Watch, “Greatness Code” on Apple TV+, and Netflix’s “Simone Biles Rising.”

"At Religion of Sports, we believe the most powerful stories come from those who live at the intersection of greatness, purpose, and humanity, and Coco Gauff embodies that entirely,” added Ameeth Sankaran, CEO of Religion of Sports. “Partnering with IROC gives us the opportunity to build something truly generational, rooted in Coco’s vision and voice, and reflective of a new era of athlete-driven storytelling. We’re excited to partner with her to bring these stories to life.”