Emma Raducanu and Tottenham F.C. might plan a collaboration

At least that's according to noted financial expert Kieran Maguire who thinks the football club has a deal with Nike and Raducanu to expand the brand beyond football.

Spurs linked up with Nike as their kit supplier ahead of the 2017-18 campaign and signed a 15-year extension until 2033 worth up to £30 million per season just one year later. The deal, which is one of the longest club contracts in the brand’s history, will net the North London side a total of £450 million in that time alongside exposure across the world.

Tottenham’s reach recently spanned across sports after tennis sensation Raducanu – also signed with Nike – was pictured donning the club’s current home jersey during an open practice session in Stuttgart this week. And Maguire feels the Spurs shirt appearance with the 19-year-old, who triumphed in last year’s US Open Grand Slam, was planned by Nike from a commercial point of view.

He said:

"It makes good commercial sense for all parties. We’ve seen Nike use their other roster of famous sportspeople and musicians for things like this. Their aim is to broaden the potential purchase base away from football fans into the athleisure wear industry. Emma Raducanu ticks all these boxes, so I wouldn’t be surprised if that is what has gone on here.”