Emma Raducanu ascends to stardom with brands fighting over the British phenom

WTA
Thursday, 23 September 2021 at 12:30
emma raducanu us open 5

Emma Raducanu became a worldwide star over the course of a fortnight in New York when she sensationally won her maiden Grand Slam trophy at the US Open.

That achievement changed the trajectory of her tennis career dramatically which resulted in many changes in her life both professionally and privately. Raducanu, now a global star, has seen her social media following baloon to over 2 million, something only a handful of other tennis player have achieved. The British phenom has also recently signed a sponsorship deal with Tiffany & Co with many other circling as well.

Rumours suggest there is an ongoing bidding war for Raducanu with the likes of Nike, Adidas, Uniqlo, Aston Martin, Chanel and Lacoste also presenting bids to the teenager. Her ascend has been analyzer by PR guru Mark Borkowski who predicts that Raducanu will become Britain's first billion-dollar star:

"This is the start of something epic. She is a billion-dollar girl, no doubt about it. She is the real deal. It’s not just that she plays extraordinary tennis, it’s also her background, her ethnicity, her freedom of spirit. People also love the fact that she is vulnerable, but laughs the pressures away.”

Borkowski knowns that she will be successful because see her tennis regressing and the fact that she has an extremely strong team behind the scenes that oversaw the rise of Maria Sharapova to become one of the most popular athletes in the world along with being the most paid.

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