Emma Raducanu despite on-court struggle earns more than Sabalenka and Rybakina combined in 2024 Highest Paid Female Athletes
WTA
Britain’s Emma Raducanu and Japan’s Naomi Osaka continue to
earn big despite their below-par performances in recent years. The two are
featured in the world's top 15 list of highest-paid woman athletes.
Interestingly, nine of the athletes featured in that list are tennis players.
America’s Coco Gauff is top on the list with $30.4 million. Japan’s
Osaka and Britain’s Raducanu are placed on the sixth and seventh on the list. Both
players did not win a single competition in 2024 and did not even manage to
play in the final of any WTA event. Despite that, they remain a big attraction
for the top brands.
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Osaka ended up earning $15 million in 2024. Out of that, she
only managed to earn $870,000 in prize money. Despite that, she has been endorsed
by a number of brands such as Nike, Panasonic, Beats, Tag Heuer, Louis Vuitton,
Mastercard and Nissan. Reportedly, Osaka’s deal with Nike earns her $10 million
a year.
Emma Raducanu ($14M) made more in endorsements in *2024* than Aryna Sabalenka ($8M) and Elena Rybakina ($4M) combined 🤯
— Bastien Fachan (@BastienFachan) December 5, 2024
The devil works hard but her agent works harder!
(@Sportico) pic.twitter.com/BvxocdLjSQ
On the other hand, Raducanu reportedly earned about $14.7
million in 2024 out of which only $671,000 came from the prize money. She has
been sponsored by big brands such as Nike, HSBC, British Airways Vodafone and
Porsche. Reportedly, her deal with Nike earns her $1.5 million a year whereas her
deal with Vodafone earns her a $4 million per year.
This in turn means that she earned more than Aryna Sabalenka ($8m) and Elena Rybakina ($8m) combined despite a poor year on the court.
Read also
Osaka, who returned to the court earlier this year after
spending more than 12 months on the sidelines, played 37 matches in 2024 on the
court, where she won 20 and lost on 17 occasions. Her best appearance came in
the WTA 1000 event Qatar Open in Doha, where she was knocked out after losing
in the quarterfinal to Karolina Pliskova in straight sets with a score of 7-6,
7-6. On the other hand, Raducanu, who also returned to the court earlier this
year after spending a lengthy spell on the sidelines because of an injury
concern, played 31 matches in 2024, where she won 18 and lost 13.
3/3 🇬🇧❤️#Raducanu | #EmmaRaducanu pic.twitter.com/g7GJYJhsVD
— Emma Raducanu Fans (@RaducanuNews) November 19, 2024
Azeem Siddiqui is a seasoned sports journalist and data analyst with a strong background in both digital media and live sports production.
He began his journalism career working with partners of The New York Times and has since contributed to several leading international sports publications, including Fox Sports Asia, Calciomercato, and GiveMeSport. Since 2023, Azeem has been part of the TennisUpToDate team, where he has played a key role in sustaining the platform’s growth and ensuring tennis fans receive timely and reliable coverage of the sport’s biggest stories.
In addition to his editorial work, Azeem has extensive experience as a data analyst in live sports broadcasting—particularly in cricket—where he combines analytical precision with creative storytelling. He has collaborated with multiple production companies and cricket boards worldwide, delivering real-time insights and data-driven narratives during live match coverage.
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mandoist12-11-2026 - Tell this to Andreeva!
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mandoist12-11-2026 - I predicted whenthe list was finalised that Linda Noskova would win the WTA Finals and her matches against Gauff and Kostyuk prove that. She is the best (underrated) player in the world!Rapunzel11-11-2026
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mandoist09-11-2026 - Ironically, Martina became a U.S. Citizen about the same time as the Orange Convicted Felon & Abuser was just beginning on his road to losing all Daddy's Millions!!
mandoist09-11-2026 - "Another fresh start is in the cards." Thanks for the Humor!! I'm guessing this is the minimum one can do to keep all your sponsors hanging-on in perpetuity?
mandoist09-11-2026 - Vukov is doing this to Lena... AGAIN!!!!! WTA's autonomous collective should be dismantled for allowing Vukov to re-emerge from his hand-slapping suspension. Just ask WTA employees how that's been going lately as they witness his continued verbal abuses. Women's Pro Tennis should start over.
mandoist08-11-2026 - Can't help but suspect Vukov is back to his old self again. Thank you, WTA. Perhaps you can give them a "Battling Couple of the Year Award 2026" ??
mandoist08-11-2026








