
World No.2 Coco Gauff is expanding her empire beyond the tennis court, and the tennis superstar has some advice for young entrepreneurs; don't be afraid to be delusional.
Prior to the commencement of Wimbledon, the American prodigy took some time to give her thoughts on entrepreneurship and expanding her business empire. Although Gauff fell in the fourth round to compatriot Emma Navarro, the 20-year old still has other business to handle as she prepares for the upcoming summer Olympic Games in Paris.
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Gauff's portfolio expands beyond tennis
The reigning US Open champion netted approximately $22 million dollars in 2023, ranking her third among the highest-paid female athletes. Gauff has numerous endorsements and partnerships, including her latest collaboration with shipping giants UPS. Entitled, Coco vs. The Doubters, the promotion spotlights Generation Z entrepreneurs who overcome the difficult odds of operating a profitable business.
In an interview with Forbes magazine, Gauff was asked if she had any advice for people who were seeking to go into business for themselves.
“I think delusional is great,” Gauff responded. “All of the greatest athletes and greatest artists have to have a little bit of craziness and delusion. Having a little bit of craziness in your goal is kind of healthy.
"I realized a lot of (negative) things that are told to small business owners are also told to athletes."
"I realized a lot of (negative) things that are told to small business owners are also told to athletes."
Of her earnings, Gauff made an estimated $15 million off the court in 2023. She has deals with companies including, New Balance, Bose, Carol's Daughter and Naked smoothies.
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
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