Sports
agent Max Eisenbud revealed that
Maria Sharapova followed in the footsteps of
Tiger Woods in designing her brand strategy. Eisenbud has been working with
Sharapova since the Russian was 12 years old and has also advised other tennis
players such as Li Na and more recently, Emma Raducanu.
Eisenbud
recently appeared on the podcast "Served with Andy Roddick," where he
detailed the responsibilities that high-profile athletes have regarding their
commercial commitments. The agent asserted that golfer Tiger Woods dedicated
only three weeks per year to sponsorship commitments:
"Mark
Steinberg was a colleague of mine who worked on the 13th floor, I spent a lot
of time with him to figure out how does Tiger do it, you know, Tiger had a lot
of deals. The key is how do you maximize your earnings but still win,” he said.
“What he'd
like to do is take weeks of the year to do his shoots, so what Tiger would do
is take three weeks to do five shoots a week in those weeks," Eisenbud
said.
According
to the agent, Maria Sharapova applied similar rules to her schedule, allowing
only 16 days per year for brands to photograph her without compromising her
agenda, even at the expense of forgoing substantial sums of money:
"Basically,
we figured out that we have sixteen days a year that would not interrupt her
becoming a great tennis player. She could've made $20 million more if we added
four or five days more, but we stayed true," Eisenbud added.
During the
same episode, he recalled that Sharapova secured many sponsors after her
incredible victory at
Wimbledon in 2004 at the age of 17:
"I
think you'll see after she [Maria Sharapova] won, she had crazy amount of deals
but she kept winning. She won the [Year-end] championships that year [2004, she
was Top 5, she won her second Grand Slam at the US Open [2006]," Eisenbud
said.
"So,
that strategy, credit to Yuri because he could've easily said, 'I want more!',
credit to Maria buying in. So that 16 days, I brought to Emma and I brought Li
Na," he added.