Prior to her semifinal match against Elena Rybakina at the 2023 Miami Open, Jessica Pegula announced her new endorsement with Stella Artois in humorous fashion.
Stella Artois, the official beer sponsor of the Miami Open, announced their partnership with ATP star Frances Tiafoe. The American shared the news on Instagram, under which Pegula inquired how to secure a deal with the brand.
The World No.3 jokingly stated that nobody was willing to pay her for a feature, which prompted a response from Stella Artois.
"How do you get a Stella deal? Nobody will cut the check for me," Pegula commented.
"You rang?" responded the official Stella Artois account.
The whole episode was then detailed in Pegula's announcement that she had secured a brand deal with Stella Artois. The advert showed the World No. 3 meeting fans at the Miami Open while enjoying a Stella Artois.
"I have two incredible wins to share today! First, I’m heading into the semi-finals for @MiamiOpen and I’m excited to announce partnering with @stellaartoisusa for their Perfect Serve program in Miami. I love a brand that moves quickly and can’t wait to see what else Stella has in store!" Pegula wrote on Instagram.