Raducanu dropped as face of Vodafone for Wimbledon after surgery

Emma Raducanu had a chance to sign mandy endorsement deals after the US Open but her inactivity on the tennis court is hurting her opportunities.

One of the deals Raducanu signed was with Vodafane in 2021. As part of the deal, Raducanu would be the face of the brand at Wimbledon and in general for a deal reported to be worth 3 million. However part of the deal is to actually be an active tennis player which Raducanu isn't at this moment.

Due to that, Raducanu has been now replaced as the face of the brand for the upcoming Wimbledon event. Instead of Raducanu, it will be a wheelchair doubles pairing from the UK. The move comes in response to Raduncanu pulling out of Wimbledon which left the company in a tricky spot unsure what to do.

According to sources within the company:

"When Emma pulled out, we didn't know what to do. But it led to a perfect opportunity to use Alfie and Gordon, who were already part of the Vodafone family. To have them as our main ambassadors feels as if we have managed to make some good out of a bad situation."

Despite the recent bumpy developments, Raducanu still remains as one of the companies ambassadors and will resume her role once she recovers from her surgeries. A spokesperson confirmed that by saying:

"Emma is still one of Vodafone's valued ambassadors. She will continue to play a key role in our Wimbledon campaign alongside Alfie, Gordon and Jack Draper."