Emma Raducanu serves as the brand ambassador for Dior and she took part in a ceremony yesterday that included her cutting the ribbon to open the Fabolous World of Dior.
The occasion is Dior's most significant in-store collaboration to date as they take over Harrods in London. The festive installation was unveiled yesterday and will be there until January the 3rd. Raducanu accompanied Dior CEO Pietro Beccari taking part in the ribbon-cutting ceremony as well.
Raducanu and the fashion brand partnered in October of 2021 shortly after she won the US Open. Prior to getting injured in Ostrava, Raducanu spent some days in Paris as part of the Paris Fashion Week where she attended the show of Dior.
On the brand, Raducanu once said:
"Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique. The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice."
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