Iga Swiatek is the best player from Poland in recent memory as she lifted her 3rd Roland Garros (French Open) trophy recently and 4th grand slam trophy overall.
The Polish player proved herself as a good player a few years ago by winning the Roland Garros as a teenager. Since then it's only been going upward, to heights that many didn't think she could get. When Barty retired, Swiatek quickly took control of the Tour beating player after player to win multiple trophies including several big ones.
That allowed her to climb to number one in the rankings and not long after that, she won her 2nd Roland Garros trophy. She won the US Open later that year as well and then added another Roland Garros this year. All of that increased her popularity back home, so much so, that she's now been ranked as the most valuable female brand for the 3rd year in a row.
Swiatek's image was valued at €85 million in 2021 and now the same image is valued at €220 million which is a remarkable increase of 135 million. That's quite incredible but also well deserved as she's the best player in the world and although not as dominant as last year, there are very few players who can beat her.
Iga is leading Forbes most valuable female personal brand of 2023 in Poland for the third time in a row! Two years ago, her brand was worth 380 million PLN and this year, she’s the first person in all editions of the ranking close to one billion PLN (988 million).
