💄 I just became the first Polish ambassador of Lancôme and first athlete among its brand ambassadors like Zendaya or Julia Roberts... This is huge for me and I’m looking forward to this journey. Stay tuned for more! #IGAxLancome #partnership
World's Highest Earning Female Athlete Iga Swiatek pens latest landmark sponsorship deal
WTATuesday, 16 April 2024 at 06:00
World No.1 Iga Swiatek has been announced as the newest brand ambassador for Lancôme Cosmetics, a luxury makeup brand. The feat saw Swiatek set new records, making it a historic first for both a Polish woman and a female athlete.
Swiatek took to social media to make the official announcement. The reigning Roland Garros champion is currently competing at the Stuttgart Open, where she is the two-time defending champion. The Pole's sponsorship portfolio continues to grow, as she made an estimated $23.9 million last year. The 22-year old was named the world's highest-earning female athlete in 2023. She currently has other brand deals with companies like Visa, Porsche, On apparel, Rolex, LEGO, and Poland's biggest insurance company PZU.
Collaborating with Lancôme will help her express her femininity, says Swiatek
In a post on Instagram, Swiatek revealed her first experience with the beauty brand was she she was given an Idôle perfume by Lancôme as a gift in her teens. With both parties now working together, she also hopes to celebrate her feminine side. Being a tennis player and wearing mostly athletic clothes doesn't give her the opportunity to do so, said the World No.1.
"I liked it a lot and since then I have had some good feelings about the brand," she wrote on Instagram. "I haven’t even thought that I will be announcing my cooperation with a beauty brand like this a couple of years later ... and that I will become the first Polish ambassador of the brand and first athlete among ambassadors like Zendaya or Julia Roberts. This is huge for me."
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