"An overly safe bet to me": Serena Williams looking to benefit from WNBA boom, interested in adding team to portfolio
WTA
Although WTA legend Serena Williams has hung up her racket, the American is still actively involved in other ventures outside of tennis. Williams has become an investor in the sporting world and recently disclosed she would like be interested in owning a WNBA team.
The 23-time Grand Slam champion retired in 2022, and has since increased her activity in her other ventures. Williams has established her own fashion line, but is still involved in the sporting world. The 42-year old also has stakes in soccer club Angel City FC and golf franchise Los Angeles Golf Club (LAGC), as her portfolio continues to grow.
Williams looking to take advantage of the popularity of women's basketball
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In an interview with CNN, Williams expressed she was "super interested" in adding a WNBA team to her portfolio. With the WNBA Draft taking place within the next week, interest in women's basketball is at an all-time high after a successful NCAA tournament that broke all kinds of viewing records
"I absolutely would be (interested)," said Williams. "With the right market, I would definitely be super interested in that. There is no risk (factor). Women’s sport is exciting, women are exciting to watch. What’s the difference? … I think that even more people watched the college women’s basketball than the men. So I think that people are realizing that is exciting to watch.”
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
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