Davis Cup chief unveils ambitious plans to make tournament as prominent as Grand Slams

The CEO of Kosmos which operates the Davis Cup revealed an ambitious plan to make the event as prominent as grand slams.

Kosmos has not been received warmly among tennis fans as their changes to the Davis Cup were heavily scrutinized by both fans and some players. Despite the backlash, the company has still ambitious plans wanting to make the competition even bigger than it already is.

Enric Rojas, the CEO of Kosmos spoke about it during his exclusive interview with Ubitennis:

"Our ambition is to position ourselves approximately at the level of a Grand Slam. The reality, however, is that from all points of view (viewers, sponsors, television rights …) we are around the level of an ATP Masters 1000. As a starting point, it is already a good result from our point of view, but our long-term ambition is to rise even higher."

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He added:

"In our business plan, the goal is sooner or later to reach the prestige of a Slam. And it is essential that the event has the typical Davis Cup atmosphere. I’ll give you some numbers: the first match of the Final 8, Australia Netherlands will have a 70/75% full stadium (which means 6000 spectators: in 2019 in Madrid it was difficult to go beyond 3000 spectators when the Spanish team wasn’t playing). And for a great match like Italy vs USA, which unfortunately is played at 10 am on a weekday, we expect to have at least 7000 spectators, and there will be less than 20% of unsold tickets. Having two months to promote the event has been crucial."