Felix Auger-Aliassime joins Emma Raducanu in ambassador role for Dior

Monday, 24 April 2023 at 01:00

Felix Auger-Aliassime has been announced as a fashion ambassador for Dior, joining Emma Raducanu in the brand.

The Canadian is currently the highest-ranked Canadian tennis player, and that attracts major brands that want to take advantage of Felix Auger-Aliassime's image in their campaigns. The French luxury brand Dior announced the former world No. 6 as its new ambassador.

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“Tennis star @FelixTennis joins the House as the newest Dior ambassador! Embodying the spirit and timeless signature of the Dior men's creations by Kim Jones, the athlete is pictured here in a sophisticated tailored suit look," wrote the official Dior account.

Felix is not the only tennis player who is an ambassador for the fashion brand. British sensation Emma Raducanu caught the attention of the French brand shortly after her incredible triumph at the 2021 US Open and was one of the first brands to sponsor the 20-year-old tennis player.

With the clay season underway, Auger-Aliassime has yet to play a match since the "Sunshine Double," where he reached the quarterfinals at the BNP Paribas Open Indian Wells (losing to the eventual champion Carlos Alcaraz) and the third round of the Miami Open. It is expected that he will play his first clay tournament of the season at the Madrid Open this week, where he is the eighth seed.

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Cristhián AvilaTennis Journalist

Cristhián Ávila is a tennis journalist based in Santiago, Chile, and has been part of the TennisUpToDate team since early 2023. He covers the ATP and WTA Tours as well as all four Grand Slams, producing breaking news, match reports, analysis, and regular liveblogs from major tournaments.

His reporting combines statistical analysis with clear explanation, helping readers understand tactical developments, player form, and broader storylines across the tour. Working fluently in both Spanish and English, Cristhián collaborates with an international editorial team and contributes to comprehensive global coverage. As part of his work, he has conducted interviews and media interactions with leading figures in the sport, including Caroline Wozniacki and John McEnroe.

In his journalism, Cristhián places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available. His coverage is grounded in research, context, and direct engagement with professional tennis.

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