Felix Auger-Aliassime joins Emma Raducanu in ambassador role for Dior

Felix Auger-Aliassime has been announced as a fashion ambassador for Dior, joining Emma Raducanu in the brand.

The Canadian is currently the highest-ranked Canadian tennis player, and that attracts major brands that want to take advantage of Felix Auger-Aliassime's image in their campaigns. The French luxury brand Dior announced the former world No. 6 as its new ambassador.

“Tennis star @FelixTennis joins the House as the newest Dior ambassador! Embodying the spirit and timeless signature of the Dior men's creations by Kim Jones, the athlete is pictured here in a sophisticated tailored suit look," wrote the official Dior account.

Felix is not the only tennis player who is an ambassador for the fashion brand. British sensation Emma Raducanu caught the attention of the French brand shortly after her incredible triumph at the 2021 US Open and was one of the first brands to sponsor the 20-year-old tennis player.

With the clay season underway, Auger-Aliassime has yet to play a match since the "Sunshine Double," where he reached the quarterfinals at the BNP Paribas Open Indian Wells (losing to the eventual champion Carlos Alcaraz) and the third round of the Miami Open. It is expected that he will play his first clay tournament of the season at the Madrid Open this week, where he is the eighth seed.