Morgan Riddle, girlfriend of top-ranked American tennis player Taylor Fritz, opened up about her goal to make tennis more appealing to the younger generation.
The social media influencer has been actively promoting tennis-related content on her various platforms, and recently expressed her desire to make tennis 'cooler' to the younger generations.
In an interview with People magazine, Riddle revealed she and Fritz aimed to make tennis more appealing to the younger crowd.
"I think that he appreciates that we both have this collective goal of bringing it to a younger crowd," she said. "He does his part of it and I do mine. I remember when him and I first met, within the first week or two, one of the things that he told me is, 'I just want tennis to be cooler in our generation.' It's just not."
Furthermore, Riddle expressed her desire to win over the older and potentially more misogynistic side of the tennis community.
"I guess the older, maybe more misogynist side of the tennis fan base is my biggest group of people that I've been working to win over a little bit," she added.