Nadal tops social media value charts for ATP with Djokovic and Alcaraz following

ATP
Wednesday, 19 April 2023 at 05:30
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According to a ranking's list released by the Professional Tennis Players Association (PTPA), Rafael Nadal topped the charts of player's social media value for 2022.
World No.1 Novak Djokovic came in second place, with rising Spanish sensation Carlos Alcaraz rounding out the top 3. Nick Kyrgios and Andy Murray made the top 5, with social values worth almost $9 million and $7 million, respectively.
Nadal was ranked first with an unsurmountable $29.3 million worth of earned media value. Meanwhile, Djokovic's social value stood at $21.6 million, while Alcaraz recorded $16 million in social value earnings. These numbers were obtained from player's posts across all social media platforms from January 1, 2022 till January 31, 2023.
Nadal's heartfelt retirement message to Roger Federer ranked highest with a social value worth $1,503,020, while Djokovic's 2023 Australian Open celebratory post came second with $759,667. Murray's tweet to Nigel Farage during Djokovic's 2022 Australian Open deportation saga, Alcaraz's reaction to Federer's retirement, and Kyrgios' tweet to celebrate reaching the Wimbledon final rounded out the top 5.
Stefanos Tsitsipas, Matteo Berrettini, Alexander Zverev, Dominic Thiem, and Jannik Sinner rounded out the top 10 rankings for highest social media value. Furthermore, Alcaraz saw an 888% jump in his social value last year, evidenced by his $16 million social value for 2022 as compared to $1.6 million for 2021.

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