Novak Djokovic set to breach into world of sports hydration drinks while in Australia: "That's going to be the start"

Serbia’s legendary tennis star Novak Djokovic revealed that he is set to start sports hydration drinks in Australia.

The 36-year-old was recently quoted in a report where he stated how a break after the US Open triumph helped him get into a new venture which will be starting soon in Australia.

“I had a break in tournaments from the US Open to Bercy (Paris Masters), so I had time to dedicate myself more to those things,” he said. “I attended many events that mean a lot for my brand and my presence in that world. The news I can give you right now is that during my time in Australia, I will promote a new business. It is a new sports hydrating drink – that’s going to be the start, but that brand will consist of a lot of wellness products, so I am looking forward to that.”

Djokovic, who is often regarded as the greatest player in the history of men’s singles tennis in the Open era, having won as many as 24 Grand Slam titles, further went on to state his primary goal going forward which is to win an Olympic gold medal in 2024.

“Of course, the Olympics are a huge desire of mine – it’s a unique opportunity,” he said. “I have a bronze from Beijing 2008. A lot of things are different at the Olympics – you can’t bring your whole team, some of the routines you usually have are limited.

"There are a lot of athletes from other sports, which gives you the energy on one hand, but it drains you on the other… All those things you mentioned – I want it all, why not, and we’ll see where it ends.”

Djokovic ended the season once again on a high as he defeated Italy’s Jannik Sinner in straight sets with a score of 6-3, 6-3 to lift the ATP Finals in Turin.