On, endorsed by tennis greats, shows 21% growth in sales revenue

Former world number one Roger Federer-backed brand On posted more than $500 million in revenues in the first quarter of 2024. The sports apparel brand was established in 2010 and currently has more than 2,300 employees.

As per the latest report, the company generated sales revenue of $558 million in the first quarter of the year which was nearly 21 per cent year-on growth. The report further stated that On’s gross profit also increased by nearly 24 per cent compared to last year. The brand has received endorsement from a number of tennis players in the world including the likes of America’s Ben Sheldon, women’s world number one Iga Swiatek.

Federer is often regarded as one of the greatest players in the history of men’s tennis in the Open era, having won 20 Grand Slam titles in his illustrious career. The 42-year-old struggled with fitness concerns towards the later stages of his career as he decided to retire from the sport in 2022. Federer was the first men’s player in the history of tennis to win more than 15 Grand Slam titles in the singles category. Similarly, he was also the first player in men’s tennis to win 20 or more major titles.