Roger Federer becomes Swiss tourism ambassador

The 20-time Major champion Roger Federer has been the most recognized Swiss for almost two decades, standing as the most accomplished athlete in Swiss history.

To help his country even more, Federer has started a long-term collaboration with Switzerland Tourism to promote its "energizing nature" and attract guests from all over the world.

Switzerland Tourism plans to organize joint promotional projects worldwide with Roger, starting from the European cities before moving to the United States and Asia. Federer's earnings will go to his foundation that helps underprivileged children in Switzerland and South Africa. Also, the funds will be invested in Switzerland's playgrounds.

Roger claimed the first Major title at Wimbledon 2003 and became the world's leading player next February, standing as the dominant figure for four and a half years. Over the years, Roger has set many records and became the crowd's favorite player wherever he competes. Turning 40 in August, the Swiss is still determined to play on a high level after spending 13 months away from the court due to a knee injury that required two surgeries.

"I've always felt like I've represented Switzerland, not just through the Olympic Games or team competitions. I've been very proud to do that for the 22 years that I've been on tour. I've always felt like an ambassador to the country, so to do this was a logical step," Roger Federer said.