The Sinner effect as Novak Djokovic final clash with home hero at ATP Finals becomes most watched tennis match in Italian history

Despite losing to Novak Djokovic in the final of the 2023 ATP Finals, Jannik Sinner still etched his name in the history books as the Italian's match became the most watched tennis ever in Italy.

Djokovic recorded a 6-3 6-3 victory over the hometown hero at the ATP Finals in Turin, but that did not seem to dampen the spirits of the raucous crowd, who were behind Sinner throughout the history-making encounter.

More than six million people (on RAI 1 and Sky Sports combined) tuned in on Sunday to witness their favorite son take on Djokovic, making it the most-watched tennis match in Italy. Having defeated the Serbian earlier in the round robin stage, fans were hoping Sinner could repeat his superb performance and capture the title.

However, it was a dominant display from Djokovic that saw the 36-year old cruise to his seventh ATP Finals title, putting him atop the list with one more than Swiss Maestro, Roger Federer.