Wimbledon is set to introduce AI technology-based features in the upcoming edition. The third Grand Slam of the year will commence on June 30. The tournament is one of the oldest in the history of tennis and remains a special event because it is a major competition played on a grass court.
This year, the tournament will feature special AI technology-based enhancements available to users on digital platforms. One of the features will be Match Chat, which will have an ‘interactive AI assistant’, according to a news published by UKtech.news. The feature, which will provide fans with real-time analysis, will be available in the men’s and women’s singles matches.
Another AI-backed product that will be introduced at this year’s mega-event is the ‘Likelihood to win’ feature. The tool will give the fan a sense of which player is getting closer to a win throughout the match. The features have been established and tested by IBM using different technologies. The features will be available for the fans to use on Wimbledon’s application as well as Wimbledon’s website.
The marketing and commercial director of the All England Club, Usama Al-Qassab, was quoted in the report, expressing optimism that the new feature will give fans an experience like they have never had before. “The innovations we have introduced in recent years, driven by generative AI in conjunction with IBM, allow us to provide more exciting ways for our hundreds of millions of fans around the world to interact with The Championships,” he said. “This year’s new features will encourage the Wimbledon audience to immerse themselves and engage with all the match action like never before.”
IBM’s senior vice president of marketing and communications, Jonathan Adashek, also shared optimism about the success of the new features and believes that Match Chat and Likelihood to Win features will give fans ‘real-time insights’. “Solutions like Match Chat and Likelihood to Win show how AI on watsonx can deliver tennis fans the compelling real-time insight and match engagement they want around this historic tournament and its players,” said Adashek
We've seen this before 🪞
— Wimbledon (@Wimbledon) June 9, 2025
Carlos Alcaraz wins his fifth Grand Slam title at the exact same age that Rafael Nadal reached the same feat at Wimbledon 2008 pic.twitter.com/2iuEdejGDw
Azeem Siddiqui is a seasoned sports journalist and data analyst with a strong background in both digital media and live sports production.
He began his journalism career working with partners of The New York Times and has since contributed to several leading international sports publications, including Fox Sports Asia, Calciomercato, and GiveMeSport. Since 2023, Azeem has been part of the TennisUpToDate team, where he has played a key role in sustaining the platform’s growth and ensuring tennis fans receive timely and reliable coverage of the sport’s biggest stories.
In addition to his editorial work, Azeem has extensive experience as a data analyst in live sports broadcasting—particularly in cricket—where he combines analytical precision with creative storytelling. He has collaborated with multiple production companies and cricket boards worldwide, delivering real-time insights and data-driven narratives during live match coverage.
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