Ultimate Tennis Showdown

UTS Format:

• UTS features a fast-paced and condensed format that aims to create a more engaging and spectator-friendly experience.
• Matches consist of four 10-minute quarters, and players compete in a best-of-three sets format.
• Each quarter lasts for 10 minutes, and players have a 15-second shot clock, which encourages them to play more aggressively and reduces downtime between points.
• If a set is tied at one set-all, a sudden-death point is played to determine the winner.
• Coaching is allowed during the matches, and players can consult their coaches during the 15-second breaks between quarters.

UTS Scoring System:

• UTS has a unique scoring system called "UTS Cards." Before each quarter, players select a UTS Card, which gives them a special advantage or handicap for that quarter.
• UTS Cards include options like "Winners Count 3," where winners count as three points instead of one, or "Steal Serve," where a player can take their opponent's serve.
• The UTS Cards add an element of strategy and unpredictability to the matches, making them more exciting for both players and viewers.

UTS Court and Technology:

• UTS matches are typically played on a smaller court compared to traditional tennis courts, which creates a more intimate and immersive atmosphere.
• The court features bright colors, vibrant graphics, and visual elements that enhance the overall visual experience for spectators.
• Technology plays a significant role in UTS, with innovations such as in-match analytics, real-time data, and player biometrics displayed on screen, providing insights into player performance and tactics.

UTS Participation and Players:

• UTS attracts both established tennis stars and rising talents. The tournament has featured top-ranked players such as  Nick Kyrgios, Taylor Fritz, Frances Tiafoe, Daniil Medvedev and Andrey Rublev.
• The concept of UTS allows players to showcase their skills in a different format and engage with fans in a more interactive and entertaining manner.
  
• The first tournament takes place in Los Angeles, USA, from July 21st to 23rd 2023
• The second tournament takes place in Frankfurt, Germany, from September 15th to 17th Sept 2023
• The third, and Asia-Middle East leg of the series will take place from November 30th to December 3rd. This event will be followed by a Grand Final from December 7th to 10th.

Broadcast and Fan Engagement:

• UTS aims to engage fans and create an interactive viewing experience through various means.
• Matches are often streamed live on digital platforms, and fans can actively participate through social media interactions, polls, and live chats.
• The unique format, player access, and dynamic presentation of UTS matches aim to appeal to a younger audience and fans who may be less familiar with traditional tennis.