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Coco Gauff makes $5 million joke before WTA Finals elimination despite Kostyuk victory

WTA
Coco Gauff screams to the sky after winning the Cincinnati Open final.
Coco Gauff had five million reasons to want another WTA Finals title, at least according to her own humorous assessment. The American joked about the tournament's record prize money after defeating Marta Kostyuk in her final Group 1 match, but her hopes of lifting the trophy again ended just hours later following Jessica Pegula's victory over Linda Noskova.
Gauff needed to beat Kostyuk to maintain her chances of reaching the semifinals and delivered a convincing performance, completing a straight-sets victory with a dominant 6-1 third set. The result kept the 2024 champion in contention, although her progression depended on the outcome of the final Group 1 encounter.
Pegula faced an already-qualified Noskova with the second semifinal spot at stake. The American eventually prevailed 7-6, 4-6, 7-5 in a hard-fought contest, securing her place in the last four alongside the Czech and bringing Gauff's campaign to an end despite her own victory.
The elimination meant Gauff would not get the opportunity to pursue a second WTA Finals crown or achieve what she had described as an even more meaningful accomplishment: winning the Billie Jean King Trophy on home soil.

Gauff jokes about having five million reasons to win WTA Finals

Gauff's post-match interview, conducted before Pegula and Noskova took to the court, offered an insight into her motivation, the physical demands of the end-of-season competition and what another triumph would have meant.
Asked about the possibility of lifting the Billie Jean King Trophy again, Gauff initially responded with a joke about the financial incentive available to the players in Indian Wells. "Well, I mean, I have a car and five million reasons to want to try to win..." the American said. "I'm just kidding," she added smilling.
Gauff cups her hands to her ears and gestures to the crowd.
Coco Gauff of United States celebrates the win of the match during the 2026 US Open
The 22-year-old quickly shifted towards a more serious explanation, acknowledging the difficulty of competing at the end of a long season and the importance of making the most of her remaining opportunities.
"Just competing out here, honestly, it's the end of the season, so just trying to give it my all," she explained. "Maybe if this match had been in the middle of the season, I might not have finished it. But I was just like, you know, it's the end, it's the final push, and let's just see what I can do."
Her comments highlighted the physical and mental demands of the WTA Finals, particularly after a lengthy season on tour. "Hopefully, this scenario doesn't happen again, but it's bound to happen again at some point. I think it's just about knowing what to do better next time," the world No. 4 concluded. "So I'm definitely taking this as a learning experience."

Gauff wanted to win WTA Finals at home

Another WTA Finals title would have represented a particularly significant achievement for Gauff. The American previously won the competition in 2024, defeating Zheng Qinwen in the championship match in Riyadh to secure one of the biggest titles of her career.
The 2026 edition offered a different setting, with Indian Wells hosting the season-ending tournament in California. That gave Gauff the opportunity to compete for the Billie Jean King Trophy in front of a home crowd, something she suggested would make another triumph even more special. "Obviously, I won this title two years ago. It meant a lot to me, but I think it would mean even more to do it here at home."
Unfortunately for Gauff, that possibility disappeared later in the evening. Pegula's three-set victory over Noskova confirmed the American's elimination, leaving the former champion unable to add another WTA Finals title to her collection. Gauff nevertheless finished her group-stage campaign with a victory over Kostyuk, showing resilience in a match she knew she had to win.
Noskova finished Group 1 at the top of the standings, while Pegula advanced in second place, despite both players recording two wins and one defeat. The Czech secured first position thanks to a superior sets record, leaving the American to settle for the runner-up spot. Pegula will now face Mirra Andreeva in the semifinals.
Noskova, meanwhile, must wait for the outcome of the match between Elina Svitolina and Aryna Sabalenka to discover her semifinal opponent. Interestingly, none of the three players already qualified for the last four has previously won the WTA Finals. Should Sabalenka eliminate Svitolina, it would guarantee that streak continues, with a first-time champion being crowned for the 13th consecutive edition of the season-ending tournament.
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