154 - Coco Gauff has become the fourth player with the most WTA main draw wins as a teenager this Century (154, surpassing Nicole Vaidisova). Crystalline. #DDFtennis | @DDFTennis @WTA @WTA_insider
"If we continue to invest in women's sports, then it will profit": Bad marketing reason for less viewers for women's tennis says Coco Gauff
WTAWednesday, 21 February 2024 at 01:00
America’s young tennis star Coco Gauff believes women’s tennis is suffering because of poor marketing.
The 19-year-old is often regarded as the most highly-rated player currently playing in women’s singles tennis. There has been a lot of discussion in many quarters of the sporting world about the reasons behind the lack of viewership numbers in women’s tennis compared to men’s category.
Gauff was recently quoted in a report where she highlighted that the primary reason for that to happen is a poor marketing strategy.
"Yeah, for me I think the biggest thing in that most sports in the world, people watch the men's game more than the women's,” she said. “I think we continue to bring fans. The problem is also we have to market our women's sports better, market us better.
"I think the past couple years I feel like the marketing for women's sports has been invested more in, and therefore there's been more watch-ability, people watching. I think if we continue to invest in women's sports, then it will profit almost the same as the men, garner equal pay. I'm grateful for us.
"At least on most tournaments, some tournaments on the tour, the Grand Slams obviously, we have equal pay. Hopefully tennis can be the leader of that and fiddle down into other sports, as well."
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