Japanese tennis superstar Naomi Osaka has become the latest athlete to promote the crypto exchange FTX, joining the likes of NBA star Stephen Curry and seven-time Super Bowl champion Tom Brady.
In a Monday announcement, FTX said Osaka will be taking an equity stake in the exchange as well as receiving an undisclosed amount of cryptocurrency as compensation for her endorsement. According to the crypto exchange, the tennis star will be part of a “long-term partnership” aimed at bringing women into the space.
“We have seen the statistics about how few women are part of crypto by comparison, which kind of mirrors the inequality we see in other financial markets,” said Osaka. “Cryptocurrencies started with the goal of being accessible to everyone and breaking down barriers to entry.”
The exchange said the former WTA World No.1 would “creatively direct and produce content” aimed at a global audience and feature FTX’s logo during her competition at the Miami Open, beginning on Monday.
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