Never miss an opportunity: Danielle Collins gets box at Indian Wells to rock new 'Cash Checks' merchandise
WTA
Danielle Collins is through to a clash with Elina Svitolina at Indian Wells after winning through on Friday night but the American also caught the eye after seeing off Hailey Baptiste for not wasting an opportunity to help sell her merchandise.
A look at her box during her win saw that her team were all wearing the 'Play Tennis, Cash Checks, Repeat' merchandise which Collins brought out last week to reference her Australian Open incident which saw her become public enemy number one in Melbourne.
She blew kisses at the crowd and said that they were all paying to watch her ultimately as she saw off Destanee Aiava. But also the clothing line while leaning into it she said this week is about not taking herself too seriously.
“We wanted to create something that was really fun, sassy, and something that the fans could just enjoy and be able to wear both to matches and away from the court, something they could have fun with," she said as per Tennis.com.
“I don’t take myself too seriously, but other people do! They look at a situation where I’m responding to poor behavior, and that gets treated worse than the offense itself.
“What I’ve learned through these experiences is that, if I respond, I’m crazy. If I respond, I’m out of line. If I respond, I’m the one with a problem. I’ve gotten to the point where I’ve just embraced sticking up for myself. I’ve embraced, now more than ever, being proud of myself and my career, with everything I’ve gone through.”
While her moment in Melbourne polarised fans, Danielle Collins never misses an opportunity.
During that run also she gained a fan in Novak Djokovic who she said she will gift some merch too when she sees him.
“I haven’t seen Novak this tournament yet but I will definitely be gifting him some merch,” continued Collins. “It’s already been so fun seeing everybody, like today there were a couple fans at my doubles match that had the merchandise. It’s been awesome seeing people take photos with the merch and having fun with it.
“I think that’s what it’s all about, is just having fun. I think a lot of people are saying this now but tennis needs more fun. We need to be able to be a bit more light-hearted at times, be able to laugh at ourselves, but also wear our hearts on our sleeves.”
Danielle Collins' box wearing the new merch 👀
— The Tennis Letter (@TheTennisLetter) March 8, 2025
"Play tennis. Cash checks. Repeat." pic.twitter.com/JXEg3m2VJz
Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
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