Patrick Mouratoglou discusses impact of Serena Williams: "She changed tennis"
WTAMonday, 27 September 2021 at 05:00
Patrick Mouratoglou has discussed the impact that Serena Williams has had upon tennis as she celebrated her 40th birthday this past weekend.
Mouratoglou believes that both Serena and her sister Venus not only changed it on the court but also from a commercial angle as well.
Read also
“She changed tennis,” he told Agence France-Presse.
“She brought an athletic dimension that there was not there at all, she opened the doors, with her sister Venus, to a whole generation of players because it was a white sport.
“She invented tennis intimidation because she has a presence that makes others fear her. For a very long time, it was impressive.
“She also brought the business to women’s tennis. Before her, the business was very small and with her it became huge because she has such an aura, she has become such a marketing object, too, that huge contracts are possible for the players.”
claps 0visitors 0
Just In
Popular News
Latest Comments
- Wow! Someone (author) is over-the-top impressed with Mercedes!! NEWSFLASH: The general public could care less what brand name is associated with any sport. What many are indeed interested in is -- Where is that obscene amount of money going?
- The current screwed-up appeasing state of Society makes it very difficult for sports to Right the Wrong of allowing Males to compete against females -- and vice-versa -- simply because one 'believes' they are a different gender. DNA testing is an obvious step toward Truth. Biology does not lie... you are what you are regardless of what one thinks. Moreover, using permanent surgeries to manipulate one's body also does not change its Biology. I like to believe I am extremely wealthy, with unlimited funds in my accounts... but the banks and retailers say it is not so. End of Fantasy.
- Forgot to add... I have nothing against white people.
- Good on them!! This betting disease is going to go one of two ways: Either it will be entirely restructured from the irresponsible "business model" it is; or be forced to return to off-line avenues. If this current situation continues, it will not end well for sports nor betting entities.
- Here's a "challenge"... stop withdrawing from, and/or cancelling, so many tournaments.
- I was ignorant once as well, in my Teens. May I recommend a dictionary? BTW: She has been called many, many, MANY names... and she earned every one of them!
- Over-Botoxification is gross.
- wow only one racist in these comments... oh well the article is still new
- “I think that’s a challenge..." A 'challenge' would be for Emma to play as many tourneys as her peers -- then talk to us about scheduling!
- RIDICULOUS... "retire" should be a permanent decision. Yet these two sisters keep infringing upon up-and-coming young players for their personal amusement. ENOUGH ALREADY from these wealthy women too easily bored with their privileged Lives.
Loading
