Rising teenage star Mirra Andreeva joins star-studded roster with Rolex sponsorship

WTA
Wednesday, 29 January 2025 at 08:30
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Following an incredible performance at the 2025 Australian Open, upcoming Russian tennis star Mirra Andreeva has announced a new partnership with luxury watch manufacturer, Rolex.

The 17-year old reached the second week at the Happy Slam, displaying some exceptional tennis that belied her young age. Andreeva eventually fell to two-time champion and World No.1 Aryna Sabalenka. Additionally, the Russian star teamed up with compatriot Diana Shnaider in the women's doubles event, with the duo falling in the semifinal to eventual champions Taylor Townsend and Katerina Siniakova.

Andreeva inks new lucrative deal with Rolex

Prior to her fourth round run at the 2025 Australian Open, Andreeva reached the semifinals at the Brisbane International, again falling to World No.1 Sabalenka. Nonetheless, the fast-rising teenager took to social media on Tuesday to announce her new partnership with Rolex.

“Can’t wait for this journey together!✨😁” read the caption.

Andreeva will be joining the likes of Swiss legend Roger Federer, American phenom Coco Gauff, World No.1 Jannik Sinner and Polish superstar Iga Swiatek on Rolex's impressive athlete roster.

The World No.15 broke onto the tennis scene following a very successful 2024 season, which saw her reach a maiden Grand Slam semifinal at Roland Garros. Furthermore, she won an Olympic silver medal in women’s doubles alongside Diana Shnaider. Additionally, Andreeva recorded four Top 10 victories in 2024 ad won her first WTA title at the Iasi Open.

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