Following the creation of WTA Ventures, a new and dynamic commercial arm of the WTA, the organization has announced Russell Cleeve as the Chief Consumer & Digital Officer.
WTA Ventures was conceived earlier this year as part of the WTA's strategic collaboration with CVC Capital Partners. It's aim is to build upon the WTA's legacy by enhancing the prominence of women's tennis and accelerating commercial progress for the benefit of fans, players, tournaments and all stakeholders in the sport.
Cleeve to spearhead division beginning November
"As a huge tennis and sports fan, I'm incredibly excited to join WTA Ventures and help promote and elevate professional women's tennis," said Cleeve. "The WTA's growth potential is huge, and this is such an opportune moment to create real change. I look forward to getting started in November."
Cleeve has experience in that industry, having previously worked at Sky, where he was instrumental in establishing a global eCommerce platform to support customer acquisition and retention for Sky's entertainment and sports streaming platform, NOW.