Svitolina seemingly back to receiving major brand sponsorship, shows off Adidas Wimbledon kit ahead of Centre Court tie with Venus Williams

WTA
Monday, 03 July 2023 at 12:57
Elina Svitolina

Elina Svitolina shared a video using Adidas as her new sponsor for her match against Venus Williams on Centre Court at Wimbledon.

The 28-year-old athlete is gearing up for her debut at the All England Club against the American legend, Venus Williams. While the spotlight has been on the 7-time Grand Slam champion, Svitolina is also in the process of making a comeback to the WTA tour after over a year of absence.

The Ukrainian player decided to take a break for mental health reasons following the start of the war in her country, and later became pregnant with her daughter Skai, together with her husband, fellow tennis player Gael Monfils. Upon her return at the 2023 Charleston Open, she appeared with her classic sponsor Nike, but a little over a month later, she was seen sporting the Ukrainian brand Paka at the Rome Open.

Although there is no official confirmation, it seems almost certain that the former WTA Finals champion would have a new agreement with the German brand Adidas, as she posted a video on her social media showing herself on the Wimbledon courts wearing an Adidas white dress.

Svitolina will be wearing her new sponsor's clothing in her debut against the 5-time Wimbledon champion, Venus Williams, on Centre Court. The 43-year-old North American recently secured her first victory on the WTA tour in two years, thanks to a great match in the first round of the Birmingham Open against Camila Giorgi, although she fell in the second round to Jelena Ostapenko.

This will be the fifth time Svitolina and Williams face each other, with three victories for the Ukrainian and one for the former world No. 1. Their last encounter was at the 2019 US Open, also resulting in a victory for Svitolina.

The former world No. 3's best result was reaching the semifinals in 2019, where she lost to eventual champion Simona Halep with a score of 6-1, 6-3.

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