Tag Heuer partners with Naomi Osaka

Naomi Osaka has been an emerging superstar in tennis for a while but now she is doing it in the fashion world as well.

Tennis player or any other sportspersons often partner up with luxurious brands because such a relationship benefits both. Add a tennis superstar into the mix who enjoys fashion as much as Naomi Osaka does and you have a winning combination. The latest addition to her portfolio is the Swiss brand of Tag Heuer known for their luxurious watches.

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The partnership is announced at a time that Tag Heuer is promoting their new slogan "Don't crack under pressure" which suits Osaka well. The young player demonstrated a strong will not only on the court but beyond it standing up to social issues plaguing the world. The brand released a statement that reads:

“We are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many."

It also adds a statement from Osaka herself that reads:

"I’m excited and honored to join TAG Heuer as brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. he brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”